6/23/2023 0 Comments My houzz channelIn fact, research shows that 23% of online shoppers go on Amazon first for inspiration ( Episerver). It has 2.5 million active sellers and 25,000 of them are making over $1 million in sales ( Oberlo). Amazon MarketingĪmazon is undeniably the world’s largest online marketplace. Now that you know the benefits of selling on these marketplaces let’s talk about each one and some of the marketing strategies required for your success.įirst, let’s talk about Amazon. If your product is high quality and if you provide good customer service then you will be able to build an engaged audience that you could then retarget on social media and using email marketing. Create a loyal customer base - over time as your brand presence grows across multiple marketplace platforms, you get more branded searches and more shoppers looking for specifically your product. For some marketplaces, like Google Shopping, when you create product listings they actually show up on Google's search results, which gives you even more visibility.ģ. Increase brand awareness - every time you get your products listed on a new marketplace you get more chances for online users to discover your brand and find your own site. There are many platforms available online and each one comes with its own audience and opportunities for eCommerce growth.Ģ. Grow your sales - the best reason to sell on any marketplace is to improve eCommerce revenue. There are several great benefits to selling on online marketplaces.ġ. What are the benefits of an online marketplace? It's a place where one can find different brands of products coming from multiple vendors, shops, or individual sellers. It could be an electronic marketplace that sells consumer electronics, or a marketplace for subscription boxes. What is an eCommerce marketplace?Īn eCommerce marketplace is an eCommerce platform that brings together buyers and online retailers of physical goods. In this post, we explore four of the largest eCommerce marketplaces in North America and provide specific strategies and marketing tactics on how to scale. How to optimize their listings, gain visibility and traction, and be able to really scale their online business on these marketplaces. At least on the operational side of things.įor most brands, the challenge becomes how to market themselves. And with everything globalizing, supply chains getting easier to crack, regional and international expansion is getting easier. Online marketplaces are growing at a rate of 252% per year.
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